As I have mentioned in 7 quick SEO tips for small business owners, strong search engine optimisation is the lifeblood of your website. It is how you are7 More Quick SEO Tips For Small Business Owners connected to all of the potential online customers out there and if you own a small business usually you will be the one who has to attempt to strengthen your SEO. So here are 7 more quick SEO tips for small business owners.
1: Setup A Google My Business Account
Setting up a Google My Business page is completely free and it allows you to upload all of the information about your business. Your business information may then appear in search results that take place in the area you are operating in.
2: Claim Your Location On Google Maps
Google features local business more highly in localised searches. If you have a physical office or shop etc. claim the location. This ensures Google knows where you are and can include you in local search results.
3: Make Sure Your Site Is Mobile Friendly
A site being mobile friendly means that it is optimised so that it will show up in a user friendly manner for people using mobile devices. You can check by loading the page on any mobile device, if the writing is very small and the layout is identical to the desktop view, the site isn’t mobile friendly. SERP’s take this into account when ranking your page for searches. It is becoming more of a factor in SEO. If your site isn’t mobile friendly and you don’t have the time or knowledge to build it yourself, it’s well worth hiring a professional web design agency.
4: Beware Of Shady Agencies
If you decide you can afford the budget to hire an SEO agency, be wary of the ones that promise you the world. There are a number of agencies out there who use shady link building tactics to get you up the rankings fast. You might think this is great in the short term but long term you are opening yourself up to penalties from search engines. The cons far outweigh the pros when it comes to risks & rewards from dodgy link building.
5: Use A Clear URL Structure
Your URL’s should all be somewhat unique. It should be simple for the user to look up at the URL and know exactly what the main topic of the page is.
6: Have Different Titles For Each Page
Having a different title for every page makes it easier for users and search engines to navigate your site. As SERPs like Google are all about user experience this has a significant impact on your SEO, it also helps with your URL structure.
7: Internal Linking
Internal linking is when you link from one page to another relevant page. It makes it easier for users to navigate your website with a more natural flow. Internal linking allows users to branch off to other sections of your site that are less frequently visited. In the long term if properly carried out this will help with your overall domain authority which will in turn help you to rank higher.
Remember to set up a Google My Business account, claim you store/office location on Google Maps, make sure you have a mobile friendly site, watch out for shady SEO agencies, use a clear and easy to follow URL structure, have different titles for each page and link to other pages around your site when relevant. Combining these quick tips with those of the previous article will help you to rank higher in search engines and start driving more traffic to your website.