People are turning to the Internet for their news, content and watching their favourite shows. Youtube is one of the most influential social platforms and is the second largest search engine on the internet. YouTube has more than 1 billion users on the social platform which is almost one-third of all people on the Internet. Users consume almost five billion videos daily with these numbers are only expected to keep increasing. This gives businesses a great opportunity to reach millions of people in the hope of gaining prospective customers. Running an ad on YouTube allows you to connect with potential customers through a more targeted approach. Here are the reasons why you should be using YouTube advertising for your brand.
YouTube’s reach is incredible, the access to huge numbers of people that can see your business is fantastic however reach means nothing if you don’t reach the right people. The right people are those in your target audience. YouTube allows you to advertise to people using precision targeting which relates to ads showing based on demographics, location, interests, technological devices, time frame and many more targeting capabilities. You can also target people based on keywords and topics or target users based on their geographic location, language and interests. You can specifically target your ads on Youtube so they are only seen by your chosen audience. This all means you don’t have to waste money showing adverts to the wrong people that will result in you being unlikely to make a good ROI.
You do not need a large marketing budget to start advertising on YouTube. Google AdWords’ flexible pay-per-view system allows you to set a predetermined budget and determine a max cost-per-view. If you run a video advertising campaign for your business, you only have to pay when someone engages with your ad or watches a certain amount of time of the video. This means you don’t waste money on people who aren’t interested in your ad. It’s very affordable and if managed correctly can generate a great return for your business. This makes YouTube advertising extremely cost-effective.
YouTube brilliantly combines huge access to videos, sharing capabilities and a wide community of people which creates a great opportunity for engagement with an audience but more importantly your target audience. If viewers find videos to be interesting, informative or entertaining they are much more likely to share it with others. This will significantly expand the reach of your video and your brand. There is nothing like a creative video to captivate an audience. This platform provides many viral marketing advantages from easily embedding videos on websites to sharing them on social media. The exposure any company can get on this site is extraordinary making it a perfect advertising strategy for any business.
The benefits of advertising on YouTube are evident and you should be incorporating video ads into your marketing strategy. To truly maximise these benefits, it is key to take the time to invest in creating a video ad that is creative and resonates with your target market and then and then analysing the success of your campaign to see where you can get better results for your business.
To start advertising your business, products or services on YouTube get in touch with us today online or by phone on 021-234-8038.