Blogging is a marketing tactic that businesses can and should use to get more online visibility. It is a marketing channel that helps support business growth. Blogging is the art of communication and discussing information with the public. Through regular posts and content, you are giving people an insight and better understanding of topics, situations and experiences. A great blog is all about creating value for readers so people will visit your website to read it. There are a number of reasons why it is important for businesses to be blogging;-
SEO
Search engine optimisation
involves optimising your posts and content to improve your organic traffic. The better you optimise your blog posts the higher your web pages will be listed on search engine result pages. Google’s algorithm largely focuses on a website’s content, the frequency of posts and updating content. They want to see that businesses are active regularly and providing freshly updated content that readers are interested in. If a blog is well-managed this will improve your SEO. Research keywords, phrases, expressions to do with your business that you would like your site to show up for and then include them in your blog posts. Doing this on your blog will increase the chances of your brand being discovered and seen on the search engine results pages. This is important to beating out your competitors and getting extra business. Through effective SEO more people can find your website and get to know your business leading to more opportunities for sales.
Forming Customers Relationships
Blogs build trust by being a source of information for people. Blogs allow you to form great customer relationships by creating a two-way conversation with customers, readers and industry peers. They encourage interaction and engagement allowing you deepen the connection with your current or potential customers. By people connecting directly to your website through your blog, they are also able to get to know your business. Consumers like to be informed, appreciated and learns new things. They also like when brands respond to them when they comment or have a query. Once your blog is indexed by search engines it remains there. You can still gain traffic and generate leads weeks, months and even years after. Don’t worry if you are not getting instant leads and hundreds of views right away, give your blog time to generate interest among people. Even if people don’t purchase or use your business right away, they will use your business when the time is right and when they require what you offer. People will remember and trust you through the brand loyalty they have built up over time leading to a valuable lead for your business.
To find out more about how you can grow your business through blogging and other forms of digital marketing then visit us online today or call us on 021-234-8083