Sigma Homes are a design and build team in Cork that specialises in high end, one of a kind home renovations, extensions and new builds.

Over the years we have worked with Sigma Homes on many projects including web design, SEO, social media and Google AdWords. With each campaign comes a slightly different aim, but each serves to strengthen the Sigma Homes brand and the level of trust potential customers have in their company before they go in for their initial design meetings.

Goals

Our Goals For Sigma Homes
01.

Create a modern, quick and polished website to act as a showcase of Sigma Homes past work and proven track record to potential clients

02.

Develop a unique portfolio page that allows users to easily navigate to the project type they are interested in e.g. new homes or extensions

03.

Add custom functionality to the website that will allow a map with locations of completed projects to be marked

04.

Build a comprehensive review page that can act as a showcase for Sigma Homes' many client video testimonials

05.

Develop an ongoing search engine optimisation strategy to ensure Sigma Homes gets good rankings and a steady flow of organic traffic

06.

Manage social media on behalf of Sigma Homes including responding to messages and comments on posts

07.

Generate an effective targeting strategy for Facebook and Instagram ads to target the people most likely to need Sigma's services

08.

Build engaging Facebook and Instagram ad campaigns based on regular posts that we will create to drive lead generation

09.

Develop a Google AdWords campaign that puts Sigma at the top of Google for key phrases and delivers clients at a profitable ROI

10.

Build a remarketing campaign on the Google Display network to create more opportunities to convert users

Approach

Our Approach For Sigma Homes

  • Based on our initial meetings with Patrick and his team and years of web design experience, we developed a design that we thought would showcase the Sigma Homes brand properly as the high-end design and build team. This design was approved and we began coding the website.
  • We added a portfolio section in the backend of the website which allowed us to categorise the different types of projects as well as give each its own dedicated showcase page including photos and videos of the completed homes.
  • We developed a system to allow Patrick and his team add projects to a map on the website as they were completed, including imagery (Training was provided to staff to ensure they were confident in making the changes).
  • We produced a video testimonial page that allowed us to show review videos directly from the Sigma Homes YouTube channel.
  • We optimised all of the metadata on the Sigma site for the search terms that are most important to their business.
  • We built an ongoing SEO plan to improve Sigma Homes organic rankings including regular content generation in the form of blog posts which we also repurpose into Facebook posts.
  • We devised a targeting strategy for Sigma Homes’ social media campaigns and planned out the types of posts we would create and how often they would be created, we also started actively managing Sigma Homes Facebook page by responding to messages and comments on posts and created their Instagram profile.
  • We built and maintain a Google AdWords campaign that focuses on search ads and remarketing to give us more opportunities to convert potential customers.

Results

Our Results

Sigma Homes now have a visually appealing website that showcases their past work and testimonials in an easy to navigate manner

Users of the website can see a map of all of the Sigma Homes projects close to their area for added social proof

An extremely fast to load video testimonial page that saves on space and load times by utilising YouTube's framework

Extremely competitive natural rankings which puts them at the #1 spot in Cork for key search terms like "house design and builder"

Sigma Homes Facebook & Instagram following has grown substantially

A constant stream of quality social media content has increased engagement per post by several fold

Social media ad campaigns that drive traffic to the Sigma website and consultation bookings

An AdWords campaign that has been extremely successful at generating leads at a positive ROI