Douglas Forest and Garden are one of Cork’s leading forestry and gardening equipment providers and Munster’s #1 BERG Toys dealer.

Over the years we have worked on AdWords, web design and social media projects with DFG, always with a clear goal in mind. The purpose of this campaign was to get the DFG name out there, drive customers to the website using Google AdWords and to create a solution that would increase the cart value of each online customer.

Goals

Our Goals
01.

Drive traffic at a profitable cost per customer for Douglas Forest & Gardens range of Kids Go Karts & Trampolines

02.

Increase brand awareness & further associate the DFG brand with this children’s range of toys

03.

Increase the sale of accessories for the Go Kart & Trampoline line of products

Approach

Our Approach
  • We designed a Google AdWords & Google shopping campaign to give Douglas Forest & Garden maximum visibility in Google Search.
  • We developed a banner ad remarketing campaign & a dynamic remarketing campaign to ensure that any visitor to a product page on DFG.ie saw display advertising for those products across Google’s display network.
  • We developed an upsell system for the DFG.ie website which presented customers with the relevant accessories accompanying each product after they added a Go Kart or Trampoline to the Cart.

Results

Our Results

Campaign running time:
March 3rd 2017 to May 3rd 2017
(ongoing)

Total Google Ad Spend
(excluding cliq fees):
€2,238.43

Total Phone Call enquiries
tracked: 132

Total traffic generated to the site:
8,642 visitors

Total banner ad impressions:
173,581

Estimated Increase in store footfall versus the same period in 2016: 200%

Total sales revenue from the campaign:
€42,000