Concierge Golf caters to high-end clientele, largely from the USA, that are looking for an unforgettable once in a lifetime golfing trips to Northern Ireland, Ireland and the Republic of Ireland to high-end clients. Their services cover booking flights, hotels, sightseeing tours as well as helicopter golf tours to some of Ireland’s most famous courses.

They had a website that didn’t prominently feature the information that was most important to their potential customers. They had a lot of great imagery, videos and testimonials at their disposal, but the site lacked the ability to showcase them properly. They wanted to keep their search engine rankings.

Goals

Our Goals For Concierge Golf
01.

Design a website that would appeal to Concierge Golf's high-end clients

02.

Lay out the important information in a way that's easy to follow and navigate for users

03.

Utilise a video as the background to the home page without compromising mobile load speed

04.

Feature images and testimonials prominently throughout the site

05.

Make it easy for users to get in touch with any questions and make a booking

06.

Make it easy for users to find answers to their questions with an easy to use FAQ page

07.

Hold on to Concierge Golf's SEO rankings

Approach

Our Approach For Concierge Golf

  • We came up with a design that would be up to the visual standard that Concierge Golf’s clients’ demand, showcased imagery of previous tours, followed a simple and easy to follow menu structure and also prominently displayed important information and previous customer feedback.
  • We used a helicopter golf tour video as the background in the header of the home page on the desktop version of the site but for the mobile version, we used a static image.
  • We developed a live chat feature for the site.
  • We added clear and easy to see buttons and links for users to create bookings or get in touch.
  • We got the client to provide us with a list of the most frequently asked questions along with their answers and developed a neat FAQ page that utilises dropdowns so only the answer to the question a user is looking for is visible.
  • We brought across metadata from the old site, while also updating it to best fit their SEO needs based on keyword research.

Results

Our Results

Concierge golf have an impressive website that makes it a breeze for potential customers to find the information they are looking for

The helicopter golf tour video showcases the business wonderfully on desktop without compromising on mobile site speed

There is constant proof to users that their services are of a very high quality from the use of quality testimonials and imagery throughout the site

Users can get in touch with any questions or to make a booking via live chat or the prominent contact forms and buttons

Users have a comprehensive FAQ that they can view which frees up more time for Concierge Golf as they aren't spending as much time answering common questions

SEO rankings were improved and not just maintained. Concierge Golf appear frequently in the top 10 of organic results on Google in the United States for important search terms like "Luxury Golf Tours Of Ireland"