Rank Highly On Google With Search Engine Optimisation

It improves your rank on search engine results pages and makes it easier for your potential customers to find you when they are looking for the services you provide.

SEO isn’t a quick fix however, depending on your industry and how much SEO work your competitors are doing, it can take months to see the best results.

Some SEO firms promise that they will make you ranked #1 for specific terms in Google, but due to the nature of SEO that’s just not a guarantee that can be made. If your rank drastically improves in a very short space of time, your SEO agency might be using “Black Hat” tactics.

These are basically shortcuts that go against every search engine’s policies like buying links etc. While they may work in the short term, “Black Hat” tactics carry huge penalties when you get caught which means that any good work will be undone and you may struggle to ever regain your original rankings before you started SEO in the first place.

Drive Traffic With Online Advertising

It might be Google AdWords search advertising, shopping, remarketing, YouTube ads, social media ads or a combination of everything.

Using Google AdWords, we can put your business at the very top of Google search results for specific search terms about your services and products. We get your services in front of potential customers, right when they are looking for you and drive traffic to your website or a specially developed landing page to maximise conversions.

Over time we tweak your campaigns to focus in on the search terms that maximize your ROI.

Google AdWords also includes remarketing which allows us to target ads to people who may have visited your landing pages or website but didn’t fill out a form or make a purchase.

This a great way to get potential customers back into the sales funnel, as often times they may have just got distracted before converting and still need your products and services.

If you sell online and have an ecommerce website, Google Shopping ads are also a great way to get your products in front of people right when they are ready to make a purchase.

These ads show at the top of Google search results along with a title, a brief description an image of your product. When a user clicks on them they are brought directly to the product page on your website where they can make a purchase.

Social media advertising is also a powerful sales tool that can drive a huge amount of relevant traffic to your website.

For example if you were running a wedding photography business in Douglas, you could target your ads to only be seen by people from Cork that are engaged to be married.

Similarly if you were selling children’s toys for ages 8+ you could target your ads only towards parents with children between the ages of 8 and 12.

Make Your Website Your Best Salesperson

With Conversion Optimisation

Driving traffic to your website isn’t much use if it’s not converting that traffic into sales and leads for your business. Your website should be your best salesperson, and it can be if it’s built with conversion optimisation in mind. Sometimes, what seems like just a small change, like removing an extra click in the checkout process, can have a huge impact on conversion rates.

Check how conversion optimisation and integrating an upsell system helped us to boost one of our clients’ sales by 366%!