When a potential customer is looking through websites at their options an old fashioned, slow to load site has huge potential to put them off. After all, it’s very possible this is the first time they have heard of your business, they don’t know about how good your products are or how great your customer service is. All they see is what’s in front of them, a website that doesn’t adequately represent your business.
Old Fashioned Websites Hurt Your Appeal
Just because a website was great 5 years ago, doesn’t mean it still is today.
In fact, it’s incredibly likely that it’s after falling far behind the latest trends. This is especially true when it comes to users viewing your site on mobile.
Over 50% of the traffic on our clients sites comes from users on their mobile devices.
If your site isn’t optimised for mobile, then your basically waving goodbye to more than half of your potential customers before they even get started.
If you want to get an edge on your competition, your site simply has to better fulfill the needs of your customers than your competitors.
It should have a modern design, be extremely user friendly on every platform and drive conversions.
Having a good website, is the best way to properly represent your brand and to maximise the potential of your business to drive sales and leads online.
Slow Loading Websites Drive Customers Away
Have you ever clicked on a link and find yourself getting irritated or leaving the page completely when it doesn’t load in the first few seconds?
Well, so does everyone else. People have come to expect websites to load at lightning speed, and they hold your website to the same high standards.
For every extra second it takes your pages to load, you are losing potential customers and pouring the revenue they could have brought to your business down the drain.
This is especially true on mobile, as users who are using data usually don’t have as quick a connection as Wi-Fi, so every second it takes to load your site is multiplied and your user retention starts to drop rapidly.
Every single second that can be shaved off of your website load time, can increase your revenue.
We know just how important it is and we custom build each site so there is no excess code that needs to be loaded. We also ensure that we compress the images we use so that they have a much smaller file size while still being of a very high quality.
Our methods go a long way to getting your website to load as quickly as possible, but it’s not all about how it’s built. It’s sometimes not good enough to have a well built site that’s optimised for speed, to get it to load as fast as possible you may also need managed hosting.
To further improve page load speed, even during busy times, we also provide a managed hosting service. This ensures that your website always runs at its best.
This service also includes an SSL certificate which encrypts information that visitors send to you through your site, can help your Google rankings and also gives you a padlock icon in the search bar so your customers know your site is secure.
Our managed hosting package also includes daily backups of your website that are stored for 30 days, so if you accidentally delete something important or there are any issues with the site we can restore it to an earlier version.
Your website should always be driving leads and sales for your business. If it’s not doing it’s job, then it’s time to start thinking about building a new one. At CLIQ, all of our sites are completely custom built so any feature you can think of, can be built into your site from the beginning. We even integrated an upsell system into one of our clients’ websites that helped them boost their online sales by 366%!