At CLIQ Media & Marketing, we have a full range of services to help new businesses thrive. We have worked with clients in a broad spectrum of industries from Pilates Studios to Solicitors and everything in between. We understand that every business is different, and we use our years of experience to work with you to develop the best online solutions and strategies for your company.
Do You Have A Logo?
Every business needs a logo and branding.
Something that sets you apart and makes your business easy to identify at a glance. We can work with you to design your logo and come up with a colour scheme that fits your business.
We will also include scalable eps files and branding guidelines so that you can bring them to a printing company if you need to get any signage made up.
Do You Have Already a Website?
If you already have a website, we will take a look at it for you and have a chat with you to discuss if it’s fit for purpose and up to the task of representing your business online, the way you want it to be represented.
For example if you want to run an ecommerce website, you need to have the proper structures in place or no SSL certificate to encrypt the information your users send through your site. If your business is relatively new and you have just had a site developed by a good web design agency, you may not need to make any changes.
If you don’t already have a website in place, that’s what we will start discussing with you before even thinking about launching online marketing campaigns.
If there’s nowhere to send all of the traffic generated by digital marketing, then any time and budget allocated to it would be a waste. We don’t use templates, we build fully custom sites.
This means that any feature you need, can be incorporated into your site from day one.
We also build our websites using WordPress which makes it easy for you to add and edit products, edit text and change images on your website in seconds without having to go back and pay the developer.
We can even provide training for you or your staff, so that you are comfortable making changes yourself.
Have You Set Up Your Social Media Profiles?
Depending on your business type and the level of activity you plan to have, different social media platforms will be more appropriate for your business.
However, even if you don’t plan on using a particular social media platform very often, or at all, you should still be represented on it. If you need help setting up your social media platforms or growing your following, we can discuss that with you.
Have You Thought About Search Engine Optimisation?
Search Engine Optimisation (SEO) is what makes your site rank higher on search engine results pages like Google when people are searching for your products and services.
If you have a new business, a good SEO strategy is extremely important as it’s likely that most of your competitors have been around for a while longer than you and have already established themselves in the rankings.
Depending on your business type it can take months to see really good results from SEO as it’s a long term strategy, so it’s good to start as early as possible.
The higher you rank on search engine results pages, the higher the likelihood that your potential customers will find you easily and use your services over the competitions.
Have You Ran Any Digital Marketing Campaigns?
If your business is new, it’s unlikely you have had time to run too many digital marketing campaigns. But if you have, we will discuss them with you and incorporate any information that can be gleaned from them into our campaigns for you going forward.
We will meet with you to discuss what your goals are for the business and your advertising budget. Depending on a number of factors we will suggest the digital marketing mix that we feel would be best for your business.
We use a combination of Google AdWords, Google Shopping, Google Remarketing, YouTube ads and the Facebook, Twitter, Instagram & LinkedIn ad platforms.
The decision on which platforms to use and how your budget will be allocated between them is different for everyone and comes down to your overall goals and your marketing budget.