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MY BUSINESS IS WELL ESTABLISHED

BUT DON'T KNOW WHERE TO START ONLINE

There’s a huge amount of potential for well established businesses to benefit from delving into the online world. It’s rare for a well established business to have no website these days, but it’s very common for the quality of that website to be low or for there to be no online marketing strategies to drive traffic to that website so that it works to generate sales and leads. Your Website Represents Your Business. Having a good website that’s well designed, quick to load and mobile friendly is absolutely essential if you want to compete online. If you answered no to any of those questions or you don’t have a website at all, it’s time to start designing a custom website that can properly represent your business online, fulfill all of the needs of your customers and drive sales and leads. A well designed and thought out website is the first step to moving your business into the digital age. It doesn’t matter how much traffic your online marketing campaigns are sending to your website if your site is turning potential customers off your business before they even get started.

INCREASE TRAFFIC TO YOUR SITE WITH GOOGLE ADWORDS

Google AdWords is an incredibly powerful digital marketing tool.

Firstly, you can use it for search campaigns. This allows you to target particular keywords, when someone uses those keywords in Google search, your ads will appear.

You can also use negative keywords to make sure you don’t pay for searches that aren’t relevant to your products or services.

For example if you sold men’s jackets online, you could target the keyword “winter coats”, whenever someone in your targeted geographical area searches for winter coats your ads will show up.

Then you could add negative keywords like womens, ladies and girls to make sure your ads are put in front of the people that are most likely to make a purchase.

Google-Ads

Google AdWords also includes display and dynamic remarketing.

Display remarketing allows us to show your products and services to people who have recently visited your website but might not have completed a purchase or filled out a lead form while they are browsing other parts of the web.

A huge amount of prominent Irish websites like independant.ie and daft.ie are on Google’s display network. It helps to build brand awareness and often gets people back into the sales funnel as they may have just got distracted when they first visited your page.

Dynamic remarketing functions in a very similar fashion, however if you are running an ecommerce website it allows us to show the exact products a potential customer was looking at when they were on your site.

When the ad is clicked, they go directly to your product page so that they can complete their purchase.

Google AdWords also allows us to create YouTube ads which can be used as a remarketing tool or to find new customers. This works especially well if you are able to create a library of high quality testimonial videos from previous happy customers.

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DRIVE TRAFFIC TO YOUR SITE WITH SOCIAL MEDIA ADVERTISING

Depending on the industry you’re in, different social media platforms are more suitable than others to target the right kind of people.

You should set up profiles on as many social media platforms as possible, but focus your advertising on the one where your audience is most active. LinkedIn, Twitter and Instagram are all options but we find that Facebook is usually the place that gets our clients the best results.

We will have a full discussion with you to determine the social media strategy that is best for your business.

Advertising on social media is highly targeted and gives you a huge amount of scope to get your services in front of the people that are most likely to need them.

The targeting is based on the information that people give to social media sites like their marital status, age, location, job, how many children they have and much much more. If you’re advertising a niche product like guitar strings for acoustic guitars, you can make sure that only people that have an interest in acoustic guitars see your ads.

This high level of targeting means that you only pay to put your ads in front of the best possible people and no advertising budget is wasted.

Most forms of online advertising differ very substantially from advertising with traditional media in the way that you pay for the ads. If you ran an ad in the newspaper or on radio, you have to pay to be put in front of every reader of that paper or listener of that station, regardless of whether you only want to target a very specific niche.

With Google AdWords and social media marketing, for the most part, you only pay when someone actually shows interest in what you’re offering by interacting with it by clicking on it or liking it etc. With online advertising, you only pay for the results you get. If no-one interacts with your ad in a newspaper, you still have to pay the same amount as if 200,000 did.

If no-one interacts with your ads on Google or social media, you pay nothing.

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Case Studies

Deep-Insight – Website

Deep-Insight is a leading European B2B Customer Experi...

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Acorn Blinds – New Website

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Dyno-Rod

​Dyno-Rod is the only drain cleaning service with full national coverage, and is the...

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Sigma Homes – Web Design, Adwords, Social Media and SEO

Sigma Homes are a design and build team in Cork that specialises in high end, one of a...

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Event Plan – Website Design and SEO

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Gac-Subcon – Website Design

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Concierge Golf – Web Design

Concierge Golf caters to high-end clientele, largely from the USA, that are looking fo...

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Douglas Forest & Garden – Google AdWords Case Study

Douglas Forest and Garden are one of Cork’s leading forestry and gardening equipment...

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Smile Store – Website Design, SEO and Adwords

Smile Store is a dental practice in Cork that specialises in providing top quality den...

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Arborist – Web Design

Arborist.ie is one of Ireland’s leading ecommerce websites that focus on specialist ...

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Noel Deasy – Website

Noel Deasy Cars is one of Ireland’s leading Skoda dealerships and has been providing...

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John Dooley – PGA Golf Professional Website Design

John Dooley is an elite PGA golf professional and an elite golfing coach that also pre...

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Elite Pilates – Website Design and Adwords

Elite Pilates have 3 locations around Cork and were Cork’s first dedicated Reformer ...

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Having A Ball Dress Hire – Website Design

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We’d love to sit down with you & show you how we can help your business.

Some Of Our Clients

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