PPC Management – 4 Benefits
PPC (pay per click) is a method of online advertising that directs traffic to a particular page or website. For example if you were to type “PPC agency Cork” into Google you would see ads at the top of the page for PPC agencies in Cork and then the natural search results. Here are 4 benefits of hiring an expert PPC management agency.
1: Saves You Money
You might be thinking that you will save yourself some money if you set up and run your own Google AdWords campaigns, but in many instances you would be wrong. Experts in PPC management know how to squeeze the most out of your budget with specialised techniques. Not only that, but even minor mistakes can have a huge impact on your budget. Even a simple misspelling or keyword match type can drain your budget before you get a chance to see any benefits.
2: Professionally Written Ad Copy
The wrong ad copy can cost you clicks and potentially mislead potential customers so that when they do click through on your ad they may be more likely to leave without converting. Hiring a PPC management agency ensures that your ad copy is constructed by an experienced professional that fully understands how to engage users. High quality ad copy increases click through rates (CTR) dramatically while also driving down your cost per click (CPC).
3: Expert Tracking
One of the things that sets PPC advertising apart from advertising with traditional media like radio and television is the ability to track everything. When an expert has set up your tracking, you will not only be able to track sales. You will also be able to see where those sales came from, which keywords are most likely to generate the most conversions for the least amount of money going forward. This can be complicated to set up yourself as it involves embedding analytics tracking onto each page that has to be tracked as well as setting it up properly within Google AdWords itself. This means that you will need to have some knowledge of HTML and be comfortable editing your website’s code.
4: Saves You Time
If you are running a business, sometimes there just isn’t enough time in the day. Proper PPC management takes time even when you are experienced. For those who attempt to manage their own PPC, it will take even longer and generally won’t be near the quality of a PPC account that has been managed by professionals.
To get the most out of your PPC campaign and generate the most possible sales for your business, hiring a PPC management is the perfect solution. It saves you money, your ad copy will be professionally written to attract more potential customers to click on your ads, every aspect of your PPC campaign will be expertly tracked and it saves you countless hours of research and work that you could be spending working on your business.