Google Adwords gives online retailers the chance to show their products & services along with relevant information directly on the Google results pages. Promotion extensions can add more value to your text ads. These additional pieces of information attached to your ads attract customers and highlight your promotions on your products & services when consumers are searching for the best deals on products & services that your business offers. Here is how using promotion extensions can help your business.
People can easily spot the offer in your promotion extensions as they stand out from the main ad text. Promotion extensions show below your ad in an easy to read format that catches the eye of people searching. They show a noticeable price tag icon beneath your ad and you can show specific details around your promotion like whether it’s for a special holiday or occasion, what monetary or percentage discount being offered, if any promo code is required, what you must spend to avail of the offer or when the offer ends. Promotions are perfect for holidays, special events or occasions for example after Christmas i.e January sales.
There are a number of benefits of adding promotion extensions to your ads. Adverts are larger, more prominent and take up more retail space on the results page as a result of using promotion extensions. They provide you with the ability to show additional key information to your target audience before sending them to the specific page detailing your offer which not all extensions allow. The improvement in conversion rates with these extensions will be the most important factor as it can be a huge driver in improving the efficiency of a campaign. Promotion extensions are updated easily, you don’t need to make new ads to keep them up-to-date for offers that happen at different times. They can be selected from a list of pre-populated occasions. Choose if you prefer to show your promotion extensions on mobile devices or desktop. This can be important when you are targeting certain consumers with certain types of offers. With these types of extensions, you can choose to show your promotion extensions within the date of the occasion or specify dates, days or times of the day you want them to show. Promotion extensions are also free to add, you’re only charged for clicks on your ad. The cost of a click equals the cost of a click on the headline in the same ad, therefore, you will be charged the same amount no matter what link in the ad someone clicks on.
Promotion extensions ensure people can see great deals and in turn generate new sales for your business. To see how we can use promotion extensions to improve your PPC campaigns, visit us online today to book a consultation or call us on 021-234-8038.