You’ve probably heard it a million times before: content is king. Is this to say that all you have to do now is keep posting blog posts until you’ve amassed enough cache to turn your site into a superpower?
No, not at all. Your blogs go stale with time, and they no longer have the SEO power that they once did. That isn’t to say that your previous efforts have been in vain.
Repurposing content is a technique for reviving old blogs and making them work harder for your SEO. You’ll learn all you need to know in this Tutorial: