Everyone wants to have great visibility online. The Google search engine is one of the best ways to be visible on the web. The first page of Google receives 91 per cent of web traffic, with subsequent pages receiving close to 5 per cent of total traffic. Google’s search engine uses a number of variables to determine which pages are displayed higher in the results page. Their exact algorithm is a secret but there are a few things you can do to improve your ranking in Google search results. This is known as Search Engine Optimisation.
Content is one of the main drivers in search engine rankings. There is no substitute for quality content. It needs to be created specifically for your intended audience which will increase site traffic, improving your websites relevance. Identifying keyword phrases for each page is important. Keywords are single words or phrases you think people are most likely to put into a search engine to find your content. Think about how people might search for that specific page, repeat this phrase a number of times throughout the content of the page but don’t overuse keyword phrases as Google will recognise that it is unnatural or spammy and you will be punished by a bad ranking. The best content is written for your audience not for the search engine. Regularly updated content is viewed as one of the best indicators of a website’s relevance, meaning fresh up to date content is key to SEO success.
Links are another key player in having high search engine results. They contribute to whether a web page is considered important or not. For example, if your website has 50 quality links leading back to it, it will be ranked higher by Google’s than one that only has 15. Quality links are those from other popular pages with lots of visitors and many quality links pointing to their page. Your site will benefit from having more links pointing to it. To make your content more useful and relevant, you can link out to authority sites. Linking out to well-respected authority sites will give more in-depth information readers can use, it will increase the relevancy of your content and also the time readers spend on your website which will all contribute to a better ranking. More links are not necessarily better as too many outbound links can be distracting which will make your content hard to get through, quality is more important than quantity. Broken links are links that no longer work. They make for bad usability, search engines consider a large number of broken links as a signal of a bad and neglected site which can impact your SEO ranking negatively.
To increase your visibility online and to see how we can help you improve your Google ranking, call us on 021-234-8038 or visit us online today and book a consultation.