Search Engine Optimization can be a complicated process & there is a lot of information online from different sources about the correct way to optimize sites for the search engines. However one trust worthy source is Google itself. They have released there own starters guide to SEO.
In it you will learn some of the basics of on-site optimization. Including information on:
- Site Structure
- Optimizing Content
- Dealing With Crawlers
- SEO For Mobile Phones &
- Promotions & Analysis
The guide is completely free & you can download it in PDF format from Google here.