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Digital Marketing|Social Media

Facebook is the most used social media platform in the world with over 2.9 billion active monthly users. In Ireland, people aged 25-34 make up the majority of users with 24.2% of the userbase. Facebook is still to this day a highly relevant platform and your business shouldn't take its online advertising platform for granted. However, mistakes can be made when utilizing Facebook ads so here are three mistakes you should avoid at all costs! 1: Targeting Too Broad or Too Specific Audiences Who are you targeting? Defining your audience is crucial for success using Facebook ads. You only want to showcase

With the rising popularity of Instagram and its expansion of advertising opportunities (Instagram stories, Instagram shopping, tagging etc), Instagram is becoming a great place to market your brand. Through effective marketing on Instagram, you can build and grow your brand to bigger and better things, reach desired groups of people and achieve better results. The success for brands on Instagram takes more than posting attractive images, it requires a thoughtful strategy, the production of valuable content and an effective management of the online community which will ultimately lead to the success of a brand on this social platform. To help

The majority of people are aware of how Facebook can help you to grow your business but not many know how its Messenger platform can help your business become more successful. The Facebook Messenger platform has millions of active users. There is an average of 2 billion monthly messages sent between users and businesses on this platform with it expected to increase over the next two years. Facebook Messenger is now starting to become used more and more by businesses as they are recognising and leveraging its features to engage and communicate with new audiences and current customers. Here are

YouTube is the second biggest internet search platform after Google with an audience of 1.5 billion monthly users and these figures are growing continuously. If you are a business that is thinking of trying out YouTube to advertise but don't know where to you start, we will help you. There are several different types of ads for you to choose from but before jumping right into trying them all out, you should figure out your objectives and what you want to get out of these video ads. Here are 3 types of ads your business should be using on YouTube. 1:

Remarketing is one of the most effective marketing techniques to bring people back to your website. This technique gives you a chance to reclaim those close to converting individuals and to capture those who showed an interest or high intent to buy from you. Lots of marketers & businesses still struggle with it. If your campaign isn't giving you the results you expected, then you need to try to fix it. Here are 2 ways to make your Facebook remarketing campaigns better. 1: Target By Visit Frequency Targeting by visit frequency is a great way to improve your remarketing campaign results. When

Instagram advertising gives brands a great opportunity to put out visually captivating content to their followers and new audiences. Instagram users are rapidly growing on this engaging social media platform and brands are leveraging its marketing benefits also. Whether it’s the nature of the platform itself or the continuous updates and changes, it is a fantastic resource for business marketers. Here are 3 more Instagram advertising tips to help you get better results from your Instagram marketing campaigns. 1: Use Instagrams Wide Range Of Features/Tools Instagram is continuously making changes for the benefit of its users. There’s a lot you can do

Instagram offers marketers a great opportunity to reach their target audiences. No matter how big or small your business is Instagram is a great place to advertise and here's why? Instagram has grown into a social media community of more than 800 million active users. With that kind of size and activity, it has become one of the leading social media networks to spend your advertising budget. However as more brands and companies join the Instagram platform and make use of its huge access to users and consumers, the feed becomes more competitive and it can be harder to stand out. There

Millions of people are using different social media platforms daily. Social media strategies capture the imagination and participation of users worldwide. When used with a strategic approach it is the most impactful form of marketing you or your business can partake in. Connecting with people who are interested in what you do or what products/services you offer are important as it will lead to more engagement, help increase your following and may even result in sales or a work-related project. Whether you are a big company, a little company, or an individual a good social media presence is huge and being

3 Ways Cork Brands Can Emotionally Connect With Customers It can be difficult to prove to customers that your company is more trustworthy than the next, but it’s worth the effort. Emotionally engaged customers are usually more loyal, more satisfied with your products, more willing to go ahead with future purchases and have a much higher lifetime value. If Cork businesses can manage to tap into their customers emotional needs and fulfil them, they will see significant growth in sales and customer retention. Here are 3 ways Cork brands can emotionally connect with customers. 1: Speak Directly To Your Customer You have likely