Category: Digital Marketing / Social Media

2 Ways To Use Facebook Messenger To Benefit Your Business

The majority of people are aware of how Facebook can help you to grow your business but not many know how its Messenger platform can…

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Category: Content Marketing / Digital Marketing

3 Reasons Why It Is Important To Have A Good Company Logo

Creating a logo is a key part of any company and its power should never be underestimated. You can instantly identify a business by looking…

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Category: Digital Marketing / Social Media

3 Types Of Ads Your Business Should Be Using On YouTube

YouTube is the second biggest internet search platform after Google with an audience of 1.5 billion monthly users and these figures are growing continuously. If…

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Category: Digital Marketing / eCommerce

3 Free Google Tools That All Small Businesses Should Use

Google is more than just a search engine, Google offers lots of free tools that will help small businesses operate more effectively and get better…

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Category: Digital Marketing

Importance Of Market Research For Your Business

A business involves risk, quality market research will help reduce that risk significantly. Market research is important to the success of the business because it…

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Category: Digital Marketing

3 Tips To Overcome Competitors

No matter what market you’re in, competition exists. Marketing in today’s world can be difficult because it is highly competitive and competition for online space…

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Category: Digital Marketing / Web Design

3 Ways To Reduce Your Bounce Rate

Bounce rate is the estimate of how long site visitors spend on your website and leave before viewing a second page. A high bounce rate…

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Category: Digital Marketing / Social Media

3 C’s Of Marketing On Instagram

With the rising popularity of Instagram and its expansion of advertising opportunities (Instagram stories, Instagram shopping, tagging etc), Instagram is becoming a great place to…

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Category: Digital Marketing

The Ultimate Guide To Viral Marketing

Viral marketing is the creation of video or visual content that resonates with people to the point where the content is shared and seen by…

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Category: Digital Marketing

Why It Is Important To Identify Your Niche

Many small businesses make the big mistake of trying to do everything by selling lots of products and trying to appeal to every type of…

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Category: Content Marketing / Digital Marketing

2 Tips To Create Better Visual Content For Your Marketing Campaigns

People are consuming more content than ever before from more mediums and devices With all that content, attention spans are diminishing. Information overload is a…

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Category: Digital Marketing / Social Media

2 Ways To Make Your Facebook Remarketing Campaigns Better

Remarketing is one of the most effective marketing techniques to bring people back to your website. This technique gives you a chance to reclaim those…

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Category: Digital Marketing

What Makes A Great Digital Marketing Agency

Great digital marketing agencies can work wonders for businesses. Picking an agency to help your business reach its goals and grow might seem easy due…

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Category: Content Marketing / Digital Marketing / Social Media

Why You Should Be Using YouTube Advertising

People are turning to the Internet for their news, content and watching their favourite shows. Youtube is one of the most influential social platforms and…

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Category: Digital Marketing / Social Media / Web Design

3 Reasons Why Businesses Fail Online

Having your own businesses is not easy. The number of new businesses that fail, exceed those that succeed. To give your business a great chance…

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Category: Digital Marketing / SEO

2 Ways Link Building Can Help Your Business

Link building is a marketing tactic of acquiring links from other websites back to your own website. Quality backlinks are a key part of Google’s…

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Category: Content Marketing / Digital Marketing

3 Ways To Write More Effective Ads

Making the decision to start an advertising campaign is big and sometimes this process can be frustrating and overwhelming. This is especially the case when…

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Category: Digital Marketing / eCommerce / Social Media

Benefits Of Having A Facebook Shop For Business Owners

Facebook has over 2 billion active users so there is a huge opportunity for online business growth and brand awareness through Facebook. There is a…

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Category: Digital Marketing / Social Media

3 More Instagram Advertising Tips

Instagram advertising gives brands a great opportunity to put out visually captivating content to their followers and new audiences. Instagram users are rapidly growing on…

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Category: Digital Marketing / Social Media

4 Instagram Advertising Tips To Help You Get Better Results

Instagram offers marketers a great opportunity to reach their target audiences. No matter how big or small your business is Instagram is a great place…

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Category: Digital Marketing / eCommerce

4 Ways To Make Money Blogging

Bloggers can make millions a year or a very healthy full-time income, however, others can make less, and some make no money at all. To…

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Category: Content Marketing / Digital Marketing

2 More Different Types Of Marketing Videos Your Company Should Create

Designing a video marketing strategy can seem overwhelming especially if you have never used video marketing before. Video marketing doesn’t have to cost your brand…

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Category: Content Marketing / Digital Marketing / Social Media

3 Different Types Of Marketing Videos Your Company Should Create

Video has become extremely important in a brands marketing strategy on every platform and channel online. The use of video should be the focal point…

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Category: Content Marketing / Digital Marketing

The Importance Of Video Marketing

Video marketing is on the rise and it is here to stay. All brands should incorporate the use of video into their marketing. Why? Because…

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Category: Content Marketing / Digital Marketing

2 Things You Should Reverse Engineer For Your Brand

No matter what activity is done online it leaves a digital footprint or a trace. When companies and different brands compete online, it is there…

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Category: Digital Marketing

What Is Split Testing And Its Benefits?

Split testing is a method of controlling randomised marketing experiments in order to improve and optimise a website specific metrics like engagement levels, clicks, ads,…

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Category: Digital Marketing / Social Media

4 Ways To Build A Large Social Media Following

Millions of people are using different social media platforms daily. Social media strategies capture the imagination and participation of users worldwide. When used with a strategic…

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Category: Digital Marketing / eCommerce / SEO

2 Reasons Why Your Business Should Invest In SEO

Search engine optimisation (SEO) is an essential part of every business no matter how big or small. Lots of people speculate whether it is a…

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Category: AdWords / Digital Marketing

3 Benefits Of Using Google AdWords For Your Business

Google AdWords is one of the most effective ways for an advertiser to reach new customers online. Google AdWords consists of search network advertising where…

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Category: Digital Marketing / Local Marketing / News

Taking Advantage Of The Cork Boom

The Cork city council has established a special group of individuals to make strategic property purchases, in hope to create a mini-boom in Cork city…

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Category: Digital Marketing / eCommerce

More Important Than Ever To Have A Great Online Presence

More Important Than Ever To Have A Great Online Presence On Tuesday the 27th of March the St. Patrick's street car ban is coming into…

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Category: Content Marketing / Digital Marketing

3 Ways To Repurpose Your Old Content

Content Marketing - 3 Ways To Repurpose Your Old Content The majority of content marketing strategies rely solely on creating new written content from scratch…

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Category: AdWords / Digital Marketing

3 Tips For Google AdWords Callout Extensions

Callout extensions are an integral part of your Google AdWords campaigns. They can be incredibly useful when portraying to a searcher what your business offers…

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Category: Digital Marketing / Social Media

3 Ways Brands Can Emotionally Connect With Customers

3 Ways Cork Brands Can Emotionally Connect With Customers It can be difficult to prove to customers that your company is more trustworthy than the…

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Category: AdWords / Digital Marketing

Google AdWords Expanded Text Ads – 2 Best Practices

Google AdWords expanded text ads (ETA’s) bring a fantastic opportunity for PPC advertisers everywhere to figure out how to best use those 45 extra characters.…

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Category: AdWords / Digital Marketing

3 Things Every AdWords Novice Should Be Doing

If you have just created your first Google AdWords account, your head is probably spinning with the amount of options and details that are available…

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Category: Digital Marketing / email marketing / Local Marketing / SEO / SMS Marketing / Social Media

5 Ways Digital Marketing Can Benefit Cork Businesses

Businesses in Cork have strong competition amongst themselves and from businesses from elsewhere. Any advantage you can get over your competition is a step in…

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