Category: AdWords

Google Ad Optimisations: Reviewing the Opteo PPC Tool

There is a huge range of Google Ad tools out there that can help you gain insights, improve the efficiency and performance of your Ad…

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Category: AdWords

Your Guide to the Google Ad Quality Score

The key to effective Google Ads is to create high quality adverts that are directly relevant to your target audience. The goal always being increased…

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Category: AdWords / eCommerce

How Using Promotion Extensions Can Help Your Business

Google Adwords gives online retailers the chance to show their products & services along with relevant information directly on the Google results pages. Promotion extensions…

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Category: AdWords / News

Google’s New Responsive Search Ads

Google recently announced Responsive Search Ads which is a beta test version of their newest text ad format. Their new ad format is currently in…

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Category: AdWords / eCommerce

2 More Google Shopping Optimisation Tips

PPC is one of the world’s most popular forms of advertising. Google Shopping is an advertising feature for businesses that want their products to be…

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Category: AdWords / eCommerce / Shopping Ads

2 Google Shopping Optimisation Tips

Google Shopping provides users with a straightforward platform that allows them to compare different products and prices quickly without navigating away from search results. The…

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Category: AdWords

How Are Manual Extensions Different From Automatic Extensions

Extensions on the Google search network provide ads with additional information. Extension examples include call buttons, additional information and text, location details, links to specific…

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Category: AdWords / eCommerce

Why You Should Use Google Shopping In Your Marketing Campaign

Google Shopping is powered by two different platforms which are Google AdWords and Google Merchant Center. Google Merchant Center is where your product feed lives.…

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Category: AdWords

3 Features You Should Try Using With Google Adwords

Google AdWords and its features are constantly changing and updating. It is important to be aware of those changes and added features and put some…

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Category: AdWords / Digital Marketing

3 Benefits Of Using Google AdWords For Your Business

Google AdWords is one of the most effective ways for an advertiser to reach new customers online. Google AdWords consists of search network advertising where…

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Category: AdWords / eCommerce / SEO

3 Things You Can Do On Your Website Right Now To Improve Your Google Rankings

In today's highly competitive market no matter what industry you are operating in, everybody is trying to do whatever they can to get ahead of…

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Category: AdWords / Case Study / Web Design

How We Helped Increase Our Clients’ Sales By 366%

We have worked with Douglas Forest and Garden for years. In that time we have designed and developed their website, ran many successful digital marketing…

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Category: AdWords / SEO / Social Media

3 Little-Known Benefits Of High Click Through Rates

[caption id="attachment_7749" align="alignright" width="300"] 3 Little-Known Benefits Of High Click Through Rates[/caption] It’s well known that the higher the click through rate (CTR) of your…

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Category: AdWords

AdWords Agencies – How To Choose The Right One

Google AdWords has become a huge asset to small and large businesses alike over the last few years. The platform is constantly updating to give users…

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Category: AdWords

Google AdWords – The Bad Ad Epidemic

Google tries to give everyone who uses their search engine the best experience possible. In order to achieve this they have strict policies and have…

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Category: AdWords

PPC Management – 4 Benefits

PPC Management - 4 Benefits PPC (pay per click) is a method of online advertising that directs traffic to a particular page or website. For…

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Category: AdWords

What Is Remarketing?

What Is Remarketing? Remarketing with AdWords is a way to reconnect with users who have previously visited your website or landing pages while they are…

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Category: AdWords / Digital Marketing

3 Tips For Google AdWords Callout Extensions

Callout extensions are an integral part of your Google AdWords campaigns. They can be incredibly useful when portraying to a searcher what your business offers…

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Category: AdWords

Google AdWords Expanded Text Ads – 2 More Best Practices

Expanded text ads (ETA’s) are a great addition to the Google AdWords platform. However, with the extra space, comes a new set of best practices…

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Category: AdWords / Digital Marketing

Google AdWords Expanded Text Ads – 2 Best Practices

Google AdWords expanded text ads (ETA’s) bring a fantastic opportunity for PPC advertisers everywhere to figure out how to best use those 45 extra characters.…

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Category: AdWords / Digital Marketing

3 Things Every AdWords Novice Should Be Doing

If you have just created your first Google AdWords account, your head is probably spinning with the amount of options and details that are available…

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Category: AdWords

Google AdWords Text Ads

4 Tips For Creating Effective Google AdWords Text Ads Writing effective text ads in Google AdWords is the only way that you will be able…

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Category: AdWords

AdWords Partner Agency Cork

3 Reasons It’s Important For Your Business To Choose A Google Partner There are countless marketing agencies around Ireland that list PPC advertising as one of…

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Category: AdWords / webdesign

4 Best Practices For Landing Page Videos

The use of videos in landing pages can be an extremely effective tool to help boost your conversion rates. However it can also have quite…

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Category: AdWords

7 Free Google Adwords Tools You Should Be Trying

There are so many PPC tools out there it can really make your head spin. That’s the reason I have compiled this list. Today I…

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Category: AdWords

7 Common Adwords Mistakes & How To Fix Them

There are many common Adwords mistakes, you may be a guilty of a few yourself without even knowing. Today I will be shedding some light…

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Category: AdWords

Useful Adwords Ad Extensions & What They Do

Ad extensions are an important aspect of any successful PPC account. Google AdWords even uses them as a factor when calculating the rating of your…

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Category: AdWords

Google Adwords: Why You Don’t Have To Be Ranked 1st

It sounds crazy to say that being number one isn’t always best for your business. But in actual fact, it’s true. Depending on your budget…

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Category: AdWords / Social Media

4 Steps To Simplify Your Local Marketing Strategy

Marketing for local business owners can get very complicated, very quickly. New technologies rolling out constantly means business owners have to be on their toes. As…

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Category: AdWords

4 Tips To Improve Your Adwords Performance For 2016

  In this article I will be sharing 4 tips to improve your Adwords performance for 2016. There are many ways to boost performance but…

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Category: AdWords

Why You Should Advertise Online Instead Of Newspaper & Radio

Radio and print media no longer reach as many people as they used to. Yet the costs associated with them are still very high when…

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Category: AdWords

4 Tips On How You Can Use Google Adwords On A Budget

Google Adwords isn’t just for companies who have access to vast amounts of money for advertising. Today I will be giving you 4 tips on how you…

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Category: AdWords / SEO / Social Media / webdesign

7 Tips For Retailers Preparing For The Holiday Season

Christmas is just around the corner. Customers are no longer just wandering around shopping centres hoping they will see the perfect gift in the window…

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Category: AdWords / webdesign

6 Necessities For A Successful Landing Page

In this article I will be talking about what features of a landing page make it a positive experience for the user and help to…

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Category: AdWords

How You Can Avoid Paid Search Budget Disasters

There has been some absolute nightmares for advertisers who don’t properly budget for their PPC campaigns that have resulted in paid search disasters. Spending under…

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Category: AdWords

4 Steps To Improve Paid Search ROI With Call Tracking

Despite most marketers best efforts and the great lengths they go to with split testing, most of them are operating with incomplete data. A lot…

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Category: AdWords

3 Analytical Techniques To Help You Raise Your Conversion Rates

Improving your conversion rates and generating sales online is more than just creating a website for your business. In order to grow you have to…

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Category: AdWords

3 Useful & Easy To Implement Features For eCommerce Retailers

Taking up more space than your competitors paid ads is paramount when it comes to eCommerce retailers. Ad extensions, shopping ads and copy all come…

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Category: AdWords

4 Useful Remarketing Tips

Remarketing is a powerful tool for anyone using Google Adwords to drum up more business. It’s often under utilized and today I will be sharing…

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Category: AdWords

3 Warning Sign’s When Hiring A PPC Agency

Finding a good, reliable and trustworthy PPC company can be an arduous task. This is especially true if you don’t know them or they haven’t…

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Category: AdWords

5 Dont’s Of PPC Advertising

Quite often you see lists of advice regarding Pay Per Click advertising telling what the best practices are and what you should be doing. However…

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