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Douglas Forest & Garden – Google AdWords Case Study

Douglas Forest and Garden are one of Cork’s leading forestry and gardening equipment providers and Munster’s #1 BERG Toys dealer.

Over the years we have worked on AdWords, web design and social media projects with DFG, always with a clear goal in mind. The purpose of this campaign was to get the DFG name out there, drive customers to the website using Google AdWords and to create a solution that would increase the cart value of each online customer.

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our goals for Douglas Forest & Garden

Goals

01

Drive traffic at a profitable cost per customer for Douglas Forest & Gardens range of Kids Go Karts & Trampolines

02

Increase brand awareness & further associate the DFG brand with this children’s range of toys

03

Increase the sale of accessories for the Go Kart & Trampoline line of products

Our Approach

We designed a Google AdWords & Google shopping campaign to give Douglas Forest & Garden maximum visibility in Google Search

campaign-creation

We developed a banner ad remarketing campaign & a dynamic remarketing campaign to ensure that any visitor to a product page on DFG.ie saw display advertising for those products across Google’s display network.

Google-Ads

We developed an upsell system for the DFG.ie website which presented customers with the relevant accessories accompanying each product after they added a Go Kart or Trampoline to the Cart

Google-Analytics

Douglas Forest & Garden

Results

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Campaign running time: March 3rd 2017 to May 3rd 2017 (ongoing)

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Total Google Ad Spend (excluding cliq fees): €2,238.43

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Total Phone Call enquiries tracked: 132

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Total traffic generated to the site: 8,642 visitors

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Total banner ad impressions: 173,581

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Estimated Increase in store footfall versus the same period in 2016: 200%

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Total sales revenue from the campaign: €42,000

Greg Marah

Douglas Forest & Garden