CLIQ, Waterfront Square, 1 Horgan’s Quay, Cork, T23 PPT8

+353 21 204 0942

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Many small businesses make the big mistake of trying to do everything by selling lots of products and trying to appeal to every type of audience. Identifying a niche something that all new small businesses should do. A niche is a specific, focused part of the market that can be easily targeted. It means being a specialist in providing products which focus on specific client group’s needs, which isn't or can't be addressed in detail by bigger businesses selling different ranges of products to all different types of audiences. Your niche and target market are completely different so it is important

Interested in becoming a content generating machine but you’re unsure where to start? The podcast approach is a great way to get started on this. We’re going to teach you how to from start to finish, record, edit and distribute your podcast so that you have a diversity of authentic and thought leadership content available to post daily for you and your business. Step 1: Audio Equipment Equipment is first and foremost of course, but it definitely does not need to break the bank. In-house here in Cliq we use Rode equipment in the form of Rode Microphones and a Rodecaster. But