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Video is one of the most powerful types of content a company can put out there. We are seeing an increase in its use on different online platforms. There are many types of videos but the use of...

Google Shopping is powered by two different platforms which are Google AdWords and Google Merchant Center. Google Merchant Center is where your product feed lives. It is essentially where the details...

Designing a video marketing strategy can seem overwhelming especially if you have never used video marketing before. Video marketing doesn’t have to cost your brand lots of money. With all the...

Video has become extremely important in a brands marketing strategy on every platform and channel online. The use of video should be the focal point in your outreach and marketing efforts. It is a...

At the 2018 Google annual IO festival, their CEO showed off an incredible new feature of Google Assistant. It was revealed that in the close future that Google Assistant will be able to make phone...

Video marketing is on the rise and it is here to stay. All brands should incorporate the use of video into their marketing. Why? Because it drives better results and has become important on every...

No matter what activity is done online it leaves a digital footprint or a trace. When companies and different brands compete online, it is there for the whole world to see. All their tactics,...

Split testing is a method of controlling randomised marketing experiments in order to improve and optimise a website specific metrics like engagement levels, clicks, ads, call to actions, form...

Blogging is a marketing tactic that businesses can and should use to get more online visibility. It is a marketing channel that helps support business growth. Blogging is the art of communication and...

Great web design is the most deadly tool in marketing. The aim of a website is to form connections with people, inform them about your business and hope they interact with your brand whether that is...