WordPress was released to the world in 2003 as a simple piece of blogging software. But now 23.8% of all of the websites in the world and 54.8% of the top one million sites are powered by WordPress. So why is WordPress so popular? It probably has something to do with the following reasons why WordPress is best for SEO.
1 User Friendly
One of the key reasons for this is how user friendly it is. As an end user you will love using WordPress for your Search Engine Optimisation as everything SEO related can be edited from the back end of the website. This is great as you don’t have to keep up to date with all the latest trends and best practices of SEO as it somewhat is taken care of for you, which means you can spend more time worrying about your business and less about your SEO.
2 Separation Of Design & Content
Another reason why pro’s and novices alike love WordPress is it’s separation of design and content. This allows for tweaks to be made to the critical search engine components without affecting the overall design or look of the website so it doesn’t affect how your site is presented to potential customers.
3 Faster Load Times
Similarly another big factor in why WordPress is ahead of the competition in relation to SEO is how it handles database queries. As it stands this increases the speed at which the pages on your website load, however there are also many plugins and best practices adapted by designers which increase the speed through efficient database queries even further.
4 Open-Source Customization
One more huge plus about using WordPress is that it is open-source. This basically means that any developer in the world can make content and give it to the community. So there are literally thousands of different designs that can be implemented with Google’s suggested best SEO practices. So you don’t have to read all the latest blogs about SEO to keep up to date, the community does that for you.
5 Optimized / Responsive Designs
Optimization for mobile devices is a standard for WordPress due to its responsive designs. It ensures that no matter what device the user has in their hands they will automatically be shown the most appropriate version of your site. This is an integral part of SEO these days as Google straight out announced that if your website doesn’t have a responsive design it is going be lower in searches.
So in conclusion WordPress is; extremely user friendly for everyone involved, it allows you to edit search engine components without editing how the site works, it increases the speed at which people can load your pages, there is a huge community that create constant new plugins and different designs with the current best practices for SEO and websites developed with WordPress are fully optimized from the outset. All of these attributes contribute to the world’s best platform for SEO.