It’s good to regularly take a look at what’s working for your business and what isn’t. When it’s time to do this, make sure you review your PPC company.
1: Lack Of Testing
PPC campaigns can never truly be 100% optimised, there is always room for each campaign to be improved. The only way you can find out what works best for your business is testing. Your PPC agency should be constantly testing new ad copy and landing pages. If they aren’t conducting regular testing, you will be paying more for the ads as well as having a lower conversion rate. If they don’t regularly test new material, find a new agency.
2: You Had To Sign A Contract
PPC agencies should allow their results speak for themselves. An agency that forces you to sign a contract is one that isn’t confident in their ability to get you the results that would make you happy enough to stay with them. This should also be a warning sign when getting started with the company. When the terms of your contract have been met, start looking for a different PPC agency that lets their results keep you with them.
3: Not Interested In How Ad Campaigns Affect Your Business
Your PPC agency should ask you about how you are finding the ad campaigns and how it is affecting your business, especially at the beginning of the project. If you are with an agency for 3 months and they have never asked how their PPC campaigns are doing to improve business on your end, it’s time to move on.
4: Low Conversion Rates
Conversion rates vary depending on the business type and by what counts as a conversion. It can also take some time to see higher conversion rates as a lot of testing goes into high converting pages. However if you are unhappy with your conversion rates you should voice your opinion. If your PPC agency is unwilling to listen or doesn’t make the necessary changes, then find a new agency who will.
If your PPC agency doesn’t test enough ad variations, made you sign a contract, has never checked to see how ad campaigns affect your business or is giving you dangerously low conversion rates, it’s time to find a new company. PPC advertising is a competitive world and if you don’t have the best possible representation you will be losing possible customers to your competitors.