Making the decision to start an advertising campaign is big and sometimes this process can be frustrating and overwhelming. This is especially the case when you are new to advertising. In all that, it’s easy to make mistakes and write ineffective ads. We are here to help you to get the most out of your advertisements and to avoid making some of the common mistakes inexperienced advertisers make. Here are 3 ways to write more effective ads for your business.
1: Write For Your Audience
When writing ads first think about who is your audience? Understanding who you’re targeting and why can allow you to write better ads and speak to their unique experiences and pain points. For example, you would probably use much different language talking to an IT specialist then you would to a florist. It’s important that your language reflects the audience you are targeting. Also, understand things from the target audience’s perspective. Ask yourself plenty of questions which will help you when it comes to writing the ads and figuring out what language you will use. Some of these questions might include:- What are their demographics? What are their pain points? How can you solve their issues? What factors affect their decision making? Etc. Make your ad copy about your audience and not about you. Using the word “you” as opposed to “we”, makes ads more personalised and audience centred as opposed to being primarily about the business and how good they are.
2: Call To Action
All ads should have a call to action included in them. CTA’s illustrate to the viewer what the next steps they should take are after clicking on your ad. They should set expectations of what should happen next. Whether that is calling the business, shopping online or signing up for a newsletter, you still want people to complete the desired action. To get people to complete the action you want, you must tell them clearly what to do by clicking your ad. Make sure your call to action is strong, clear and uses an action verb, wherever you can include a time constraint smoothly e.g. sale ends Friday so shop online today! Using active language that focuses on the benefit to the reader will encourage more clicks and in turn more successful ads. It’s important that you think about the whole journey, not just that one click. Where are they going and what is the goal of your ad?
3: Emotional Triggers
Emotional triggers are very important for having success with your ads. Often people are casually browsing online to see what products and services are available relating to a particular interest they have and have no predetermined end goal. With these kinds of people, you have to spur them into completing an action. The most effective way to do this is by using emotional triggers. People don’t make decisions based on logic alone but instead, are driven by different emotions. When an individual sees something and experiences a strong emotional reaction like happiness, sadness, fear, anger etc they will engage with it. For example, if you create an ad talking about getting fitter then the viewers feel the emotional response of shame. Figure out who your target customer is going to be, determine the persona you want to appeal to and then write emotional ad copy around that persona. Read the advertisement back and put yourself in the shoes of the reader and think would I feel that emotion if I came across the ad.
With these pieces of ad advice, you should see better success with your ad’s. If you would like to learn more about using advertising to help your business then call us today on 021-234-8038 or visit us online today and book a consultation.