Search engine optimisation is best when it is used as a long-term strategy and it is already a vital part of many businesses in Ireland today. It has become more important over the years and it will continue to grow in importance for businesses of all shapes and sizes in the years to come. Here are 3 reasons SEO is crucial for the future of your business.
1: It’s Not Going Anywhere
As long as search engines like Google are around, you will need a solid SEO strategy to get your website seen online. As years go by, more and more people have optimised their websites for search engines. This is a trend that looks to continue going forward, so by not investing any time into SEO, your natural rankings may actually start to decrease. On the other hand, kicking off your SEO strategy now can help you get a head start and improve your rankings for years to come.
2: Increase In Searches
The number of searches has increased dramatically over the past decade. Back in 2006 there were a total of 231 billion Google searches each year. 10 years on in 2016, there are over 1.2 trillion searches each year (internetlivestats.com). That’s an increase of over 500% in just 10 years, with 67.6% of all of the traffic going to the top five results (Moz). The staggering growth in search, coupled with the fact that so much of the traffic goes to the top five results, means that a strong SEO strategy is crucial if you want your business to flourish in the future.
3: It Pays For Itself
SEO is a long-term investment that can end up paying dividends for your business. The higher you can get in a search engine’s natural rankings (particularly if you get in the top five), the more traffic you can drive to your website. The increase in traffic gets your products or services in front of more potential customers. It may take several months to start noticing significant results, but the results last and have a very beneficial impact on your business.
Search engine optimisation is something that is here to stay, the amount of searches is constantly growing and a solid SEO strategy will give you a very strong ROI over time. Book your SEO consultation by visiting us online today.