A lot of people think blogging is easy but running a blog is far from a stroll in the park. There are lots of unexpected obstacles you must overcome, then on top of that, you are sure to make mistakes along the way. No blogger is ‘perfect’, even professional bloggers still make mistakes. Mistakes are fine once you learn from them and grow. To help you become a better blogger we have come up with a list of 3 blogging mistakes most bloggers make. If you’re making any of these blogging mistakes, try to correct them as quickly as you can.
1: Trying To Make Every Post ‘Perfect’
Blog posts are never going to be ‘perfect’. There will always be more things you can do to make posts better. Whether that is better quality images, a more captivating headline, being wittier or just better phrasing throughout the piece. There’s a point at which there are diminishing returns for trying to get closer to ‘perfect’ and realistically you’re really never going to reach ‘perfect’. Many bloggers allow themselves to become dominated by unrealism which does more harm than good. The best bloggers know when to stop obsessing over the details and publish their post.
2: Not Blogging Consistently
Many bloggers are inconsistent with publishing new, fresh content. Sometimes they go on a posting spree but then their next post comes out weeks and sometimes months later. It is so important to blog consistently as a blogger. Volume is obviously important because the more often you blog, the more traffic you’ll get therefore the more subscribers and leads you’ll generate from your posts however consistency is arguably more important. Inconsistency could really confuse your audience for example if you publish 4 posts in a week and then the following week only post one. Making a commitment to regularly publishing quality content to your blog will reap the benefits and those results continue to pay out over time.
3: Thinking Of Ideas That Only Interest You
As a blogger, you must understand that you’re not the only reader of a post. Good ideas can come to you randomly however just because something is a good idea in general or it is an idea that interests you personally doesn’t mean it’s a good idea for your brand. If your posts don’t resonate with your readers, they won’t come back for more and that is what you don’t want. The reason you’re blogging is to provide value and talk about issues your audience can relate to. You need to develop relationships with your subscribers that are solid and mutually beneficial so keeping your audience in mind is key to helping you grow your brand through your blog.
Try and avoid these mistakes and your blog will be of better quality for you and more importantly for the reader. To see how we can help your brand grow through the use of a blog and digital marketing, visit us online today and book a consultation with us.