Blogging should be a top priority within your brands’ marketing strategy. It is one of the best ways to drive inbound traffic and generate financial benefits. Whether you’re new to blogging or a seasoned blogger, everyone at some point has made mistakes with regards to their blog. When you are very new to blogging it is easy to pick up bad habits and make mistakes. If you’re one of these people then your traffic will suffer. Here are 2 more blogging mistakes most bloggers make.
1: Thinking You’re Finished Once The Writing’s Done.
Before publishing your piece of content for your blog, it is very important to take time and carefully proofread it. You should read it slowly and carefully to see if it communicates the message clearly. If parts of your content piece don’t have a natural flow then you might want to reconsider rewriting them. As well as that you should do a deeper analysis looking out for things like spelling errors, grammar, punctuation and word usage. This will not lead to any misunderstandings or make you sound unprofessional. Have someone else read it for you, a fresh pair of eyes is far more likely to catch your mistakes. First drafts aren’t normally great and are rarely the finished article so take the time you need to shape up your post.
2: Writing Poor Headlines
The headline on your post is the first thing your audience will see when you post a piece of content on your blog. Without a good headline, you won’t get any clicks and without clicks, there are no results. Quality headlines are the difference between your content being read and not being read so you need to convince readers to engage with your content. You should research whatever it is your posting about and then come up with a few headlines and then pick the most compelling and creative one after some deep thought. Try putting yourself into your audiences and online readers shoes. Ask yourself questions like ‘would this make me want to read more after seeing it?’ If the answer is no then the headline needs to be reworked.
More and more brands are starting to blog. If you are using blogging as a part of your content marketing strategy, be sure to avoid the mistakes outlined above so you can see your best results. To see how we can use blogging and digital marketing techniques to increase your brands’ success online, contact us by visiting us online today.